About us

Colateral Design is one of the free state region’s foremost brand developers. Whether giving life to a new brand or breathing new life into an existing one, Colateral Design has created and perfected a unique process which allows it to approach brand development from a 360 degree viewpoint and produce effective, intelligent and memorable brands.

Colateral Design is a 100% South African owned company with 70% black and 30% female ownership. its relevance within the South African context goes beyond it’s ownership, all techniques, know how and methodologies have been acquired by the principals of Colateral Design, who have over 30 years' experience in delivering highly personalised professional service.

Colateral Design sees a brand as a living entity with countless facets and numerous layers. It understands how a brand communicates with different types of people at different times, and why a harmonised strategy is so vital. This approach engenders a holistic brand system, which ensures an effective and dynamic brand strategy which creates momentum and sets the foundations for brand growth.

Regardless of the specific nature of a brand, Colateral Design actively explores and tests avenues for innovative and memorable brand experiences. This proactive attitude is essential in maintaining the vibrancy and relevance of brands.

Colateral Design takes full advantage of emerging trends in design and branding that are as effective as they are unique.

Vision

To be a visual communications company, which strives to develop leading brands that empower, inspire and motivate the South African markets, which transcends local and international competition.

Mission

To provide both client and consumers with extra value, in addition to what the product, service or company provides.

To build successful relationships with all clients and contribute positively towards their needs.

Goals

To ensure profitability for our investors, shareholders and staff.

To add value to the creative market, by being truly representative of a diverse and colourful South Africa.

To promote and develop aspiring creative’s.

To strive for customer satisfaction by supplying high quality design and products that is unique to the market.